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Our story

Tutti. Tutti. Tutti.

At World Youth Day in Lisbon, Pope Francis called out: “Todos, todos, todos”—everyone, everyone, everyone. His invitation inspired Vero Bello.

We carry those words in Italian: Tutti. Tutti. Tutti. Everyone is welcome, and everyone can be blessed.

Truly beautiful

Vero Bello joins two Italian words, vero (true) and bello (beautiful). For us, beauty and belonging go together: there is something truly beautiful about being welcomed just as you are.

What you wear

Our clothing carries expressions of faith and welcome: the Latin Cross, the Jerusalem Cross, or Tutti. Tutti. Tutti. Choose the design that speaks to you.

Available now: the Latin Cross. Forthcoming: the Jerusalem Cross and Tutti. Tutti. Tutti.

How you pray

The daily prayer cards are free to use. They are made for anyone who wants to begin praying, or to return to it, including those who find a devotion unfamiliar or daunting. The prayers and readings are already arranged in order, and the Rosary card keeps your place through the day, so you can stop and come back.

“Everyone, everyone, everyone! In the Church there is room for everyone.”
Pope Francis · Lisbon, 2023 · Source